Traveline Scotland

Scope

Social Media Design, Motion Graphics, Branding Development

Overview

Traveline Scotland struggled with presenting complex travel information in a clear and accessible way across social media.

I developed a structured visual system using strong typography and clear layouts to improve readability and consistency. Motion was introduced to guide user attention and simplify complex messages.

As part of the project, I created a series of 15 static social media posts and 5 motion graphics, ensuring consistency across all assets.

The result is a scalable and cohesive social media presence that improves clarity and strengthens brand communication.

Traveline Scotland struggled with presenting complex travel information in a clear and accessible way across social media.

I developed a structured visual system using strong typography and clear layouts to improve readability and consistency. Motion was introduced to guide user attention and simplify complex messages.

As part of the project, I created a series of 15 static social media posts and 5 motion graphics, ensuring consistency across all assets.

The result is a scalable and cohesive social media presence that improves clarity and strengthens brand communication.

Traveline Scotland struggled with presenting complex travel information in a clear and accessible way across social media.

I developed a structured visual system using strong typography and clear layouts to improve readability and consistency. Motion was introduced to guide user attention and simplify complex messages.

As part of the project, I created a series of 15 static social media posts and 5 motion graphics, ensuring consistency across all assets.

The result is a scalable and cohesive social media presence that improves clarity and strengthens brand communication.